But now you need to get the word out, because you sure don’t want to sit there by yourself for two hours. Yes, you should tweet about it on Twitter and post an event on your Facebook page, but you’ll also want to let as many local folks in the community know about the signing as well — and one of the best ways to do that is to contact the local newspaper for the bookstore. How do you find out what newspaper covers the area for the bookstore? Why, you can use this handy-dandy list of newspaper contacts.
The USNPL website lets you look up newspapers by state, and then city. It provides you links to their mailing address, phone number, fax number, editor names and emails, Facebook and Twitter links, etc. Scroll down the list some more, and it will give you a list of any local magazines, followed by a list of all the university and college newspapers.
Not only can you inform these folks about the signing quickly and painlessly, you can also offer them a copy of the book, if they would like to do a review.
Now that’s news you can use!