Marketing to Libraries

Librarian checking out booksWhile many indie authors have mastered online sales, even strong-selling writers tend to see distribution to libraries and bricks-and-mortar stores as difficult to impossible. However, they should consider giving it another go. Industry experts and indie authors who have tried to get wider distribution have recently found surprising success—both in expanded availability and greater awareness of their work, in the library marketplace.

According to the American Library Association (ALA), there are over 9,000 public libraries in the United States alone. Each of these libraries is a potential buyer of your book, and even if they buy only one copy, that’s enough to get the ball rolling and have the word about your book spread. Continue reading

How to contact your local newspaper about your book signing

USNPL LogoYour book has been published, and you’ve arranged to do a signing at your local bookstore. Congratulations!

But now you need to get the word out, because you sure don’t want to sit there by yourself for two hours. Yes, you should tweet about it on Twitter and post an event on your Facebook page, but you’ll also want to let as many local folks in the community know about the signing as well — and one of the best ways to do that is to contact the local newspaper for the bookstore. How do you find out what newspaper covers the area for the bookstore? Why, you can use this handy-dandy list of newspaper contacts. Continue reading