Marketing to Libraries

Librarian checking out booksWhile many indie authors have mastered online sales, even strong-selling writers tend to see distribution to libraries and bricks-and-mortar stores as difficult to impossible. However, they should consider giving it another go. Industry experts and indie authors who have tried to get wider distribution have recently found surprising success—both in expanded availability and greater awareness of their work, in the library marketplace.

According to the American Library Association (ALA), there are over 9,000 public libraries in the United States alone. Each of these libraries is a potential buyer of your book, and even if they buy only one copy, that’s enough to get the ball rolling and have the word about your book spread. Continue reading